Have you been researching hosting videos online and found the prices face-to-face? That’s right, the prices on some platforms are very high. But why?
Is it because of higher quality? Is it worth paying to have greater control and not lose visitors to free video platforms?
Hello, my name is Danilo Soares and today I will tell you what really influences the cost of storing and transmitting online videos.
For those who do marketing like us, it is vital to be able to use this resource to achieve greater engagement with the public, right?
Knowing this, is it worth paying for premium hosting, like Vimeo, Vidyard, and Streamable services?
I know you want to reduce your costs, and an expensive video hosting service can actually have the opposite effect, adding an annoying monthly fee to your pocket.
This is a fundamental part of the digital business strategy such as online courses, member areas, blog content creators, and others.
Therefore, in addition to all the information on the topic, at the end, I will show you the best alternative for you who want to save money by avoiding paying monthly fees.
What Factors Make Video Hosting Expensive?
Many see YouTube storing thousands of videos for ‘free’ and think that other companies could do the same.
In this regard, note that the advertising time increases more and more, and this is because they need to receive more and more advertisers to keep up with the absurd amount of videos that are added to the platform.
But the fact is that a lot of space is needed on servers around the world. These large computers require a lot of expense to maintain, such as constant power and maintenance.
And you know that the longer the video and the better the quality, the more space it takes up. It’s already a challenge to keep some videos in 4K or Full HD on our computers, imagine a company that sees its servers receive thousands of videos per hour. This greatly influences the hosting price.
And then there’s the bandwidth. It works like this, whenever someone is watching a video, this data is sent directly from the server to the user’s cell phone or computer. The more people watch the video at the same time, the more bandwidth it takes, and that’s not cheap.
Then comes security, which you know is a factor that demands investment in monitoring, technology, and constant improvement. We want to protect our videos against unauthorized access and copying, and this also increases the final bill.
Also consider technical support and additional features that cannot be missed, such as analytics and customization options.
These factors together make the final price generally charged for hosting online videos expensive and beyond the reach of small entrepreneurs.
How to Reduce Video Hosting Costs?
Can I reduce the amount of money spent? How? Yes, here on our website we recommend a good video hosting service offer where you will only pay once.
But if you prefer to rely on famous companies, or even upload your videos to your hosting service, you can consider compressing the videos before uploading.
There may be a loss of quality, but generally, it is very little, and as smaller videos will take up less space and consume less bandwidth, there will be a reduction in costs.
Regarding the format, MP4 is generally more efficient and maintains good quality with reduced file sizes.
Why not consider a CDN? It is a solution that stores copies of your videos on several servers around the world, thus reducing the load on the main server and reducing it. This provides faster loads.
Have you ever thought about analyzing your target audience and trying the strategy of adjusting the quality of videos according to their devices? For example, if most of them watch on cell phones, it may be worth reducing the resolution to save on the bill.
And be sure to compare hosting services, looking closely at cost-benefit. You need to calculate the average number of views your videos will get. For small businesses that need to embed videos on just a few pages, cheaper packages, with little storage and limited bandwidth, are fine.
Is It Worth Paying More for Premium Video Hosting?
Paying more for premium video hosting will only be worth it if you already have a lot of traffic and revenue.
Yes, a premium service offers more features, such as greater bandwidth, which is something that ensures that your videos load quickly, no matter if there are a lot of people watching.
It usually includes specialized technical support, which is important to have immediate help. And they can also offer better security options against piracy and unauthorized access to exclusive content that you only allow access to those who pay.
You’ll also have more control over how your video player looks and functions, so your brand will be more respected for its professional look.
But, if you have a simpler use and don’t need so many extra features, you can think about saving money by opting for a cheaper video hosting service.
What is the Most Economical Alternative for Video Hosting?
I imagine you already know the cheapest option for publishing videos that I’m going to mention, which is YouTube. Many even use it to create private courses, which I think is against the platform’s policy.
If the intention is to create an audience through a channel, YouTube is the best option, but the vast majority of digital entrepreneurs look for hosting to embed their videos on their blog pages, websites, sales pages, and private members’ areas.
In this sense, Vimeo could even be considered an option, if you already have a steady income from your digital projects, and are therefore able to pay monthly fees.
But if you’re just starting out and still have little income, the best alternative is a lifetime deal offer on video hosting. You will have the main features, and you will be able to use the HTML code to embed your videos into your pages without any problems.
You pay once and guarantee lifetime access to high-quality hosting resources. You don’t have to worry about invoices at the end of the month or price increases.
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